So ever since we opened our first store in 1971, we dedicated ourselves to earning the trust and respect of our customers, partners and neighbors. How? By being responsible and doing things that are good for the planet and each other. To say Starbucks purchases and roasts high-quality whole bean coffees is very true. That’s the essence of what we do – but it hardly tells the whole story .. Our coffeehouses have become a beacon for coffee lovers everywhere. Why do they insist on Starbucks? Because they know they can count on genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time.